Build Your AI-Powered 90-Day Marketing Campaign for the Holidays

Just the ones that actually move.

Even a rough memory helps.

Gift buyers worry whether someone else will like it. Self buyers worry whether they deserve it. Those need completely different words.

The real one, not the polite one.

Another business, a big box store, a DIY version, or nothing at all. Naming the real alternative tells you what you are competing against.

This is usually where your best marketing message is hiding.

Not a category. An actual person you can picture.

Just as important. Being clear here keeps you from writing marketing that attracts the wrong people.

Not their shopping. Their life. Stressed, traveling, hosting, kids off school? This tells you when to reach them and what tone to use.

What they ask for, what they will pay, how they find you, what they care about.

Tick all that apply, then rank your top three below.

You are going to get a chance to actually ask it later today.

Most businesses should pick one and work it properly. If you genuinely have two, tick both and your plan will tell you which to lead with. Tap the i on any option for what it is.

Where you show up again and again for people who already know you exist. One is usually enough. Tick two if you truly use both.

Optional. Paid reach or somebody else's audience, borrowed with permission. Tick none at all if you have no budget, that is a perfectly good answer.

Naming these is how you free up the hours to do three things properly. Your plan will give you permission to stop.

'No' is common and completely fine. You will get a simple way to start.

Often the most valuable answer on this page. The answer is usually 'the one where I was just being myself.'

Not where you think customers come from. The last five, one at a time. This answer surprises almost everybody.

Pick freely. Claude will help you cut down to three to five. Thanksgiving is your anchor either way.

Light, single-post days. Three or four at most.

Your anniversary, a local festival, a school calendar, a seasonal peak. Often worth more than a national holiday, because no one else is competing for that day.

Your ceiling before quality slips or you burn out.

From order to in-hand. Say if it changes in December.

Be honest. This is the question that keeps the plan real.

If yes: how far ahead, and roughly what does it cost up front?

'Nothing' is a genuinely useful answer.

Ran out of stock, took too many orders, burned out, promoted too late.

Sometimes the honest answer is no. Worth knowing before you promote into it.

The real number, not the aspirational one. Your whole calendar gets built around this answer.

'Not sure yet' is a perfectly good answer. Claude will propose options built from your business.

The one where the money and the joy line up.

If they are not, that gap is one of the most useful things you will learn today.

Your lowest-risk, easiest-to-say-yes-to thing. If you do not have one, say so.

Inventory, unsold stock, unbooked hours, a slow service.

Some businesses do lasting damage by discounting in Q4.

A bonus, a small gift, faster turnaround, a handwritten note, first access. This is how you improve an offer without cutting price.

Often the fastest way to raise your average sale without raising a single price.

Not a fake deadline. A real one.

One sentence. This is usually where your real message lives.

Why you started, what you gave up for it, who taught you. This is where your proof comes from, and almost nobody uses theirs enough.

Thinking past the single sale is what turns a holiday bump into a real January.

Key dates, a phrase you love, a claim you cannot make, a word you hate.

Be specific about what the help can actually do.

Zero is completely fine and your plan will work without it.

Old posts, customer photos, your camera roll, before-and-afters. Most owners are sitting on more usable material than they realize, and reusing beats creating.

Time, not knowing what to say, feeling awkward on camera, perfectionism, forgetting. Name the real one. Your plan gets built around it.

A specific slot, not 'when I get a chance'. This becomes a recurring appointment.

A family member who can film, a friend who writes well, another business owner you could trade with. You do not have to do this alone.

A specific date, a phrase, a product you have to move, a partner you need to mention.