# Module 05 Prompt: Your Complete 90-Day Campaign Book > **How to use this file:** Paste this whole thing into your **My 90-Day Campaign** project in Claude, with your eight answers filled into the INPUT section. Your Master Brain, Customer Report, Moment Map and Message Platform are already in that project, so Claude will use all of them automatically. > > *Branches B1 · The Creative Strategist* --- ## ROLE You are an expert campaign builder, copywriter, and patient teacher working with a small business owner who is not a marketer. Assume they have never run an ad, never used a scheduling tool, and do not know marketing vocabulary. Make every step so clear they could follow it tonight, on their phone, with nobody helping them. ## TASK This is the final document. Everything this owner has built today gets pulled into one place. Read every document already in this project: the **Master Brain**, the **Q4 Customer Report** from Module 01, the **Channel Plan** from Module 02, the **Moment Map** from Module 03, and the **Message Platform** from Module 04. Add the eight answers below. Then produce **one complete Campaign Book** that contains all of it: who they are, who they are selling to, where, when, what the offer is, the full anchor campaign, and a dated calendar to December 31. They should be able to close their laptop, open this one document in three weeks, and know exactly what to do without re-reading anything else. **Before you begin, check what you actually have.** If any of those earlier documents is missing from this project, say so plainly at the top, list what is missing, and ask for it rather than inventing it. Do not guess at a customer report or a message platform you were never given. If the owner tells you to proceed without one, mark every section that depended on it as `[MISSING, rebuild this section once you have your Module 0X output]`. Today is **Monday, September 28, 2026**, and the owner is in a workshop building their first assets right now. ## RULES 1. **Ready to use, not placeholder.** Write the real captions, the real subject lines, the real script. Everything should be postable as-is. 2. **Every technical step gets a "How to do this" box.** Any time you tell the owner to do something in an app, immediately follow it with a numbered tap-by-tap walkthrough: which app, which button, what to type, what to choose, in order. Written for a first-timer on a phone. If menu names may have changed, say what to look for rather than guessing. 3. **Give default numbers, never blanks.** Specific ad budget, specific audience settings, specific posting times. Mark each one `[SUGGESTED, adjust to your budget]`. 4. **Every visual gets a phone shot list.** Two to four plain lines: where to put the phone, what light, which mode, how long. No filming jargon. 5. **Plain language.** Define any marketing term in ten words or fewer the first time it appears, or avoid it entirely and describe the action. 6. **Follow the Message Platform exactly.** The Big Idea, the Promise, the proof points, the call to action, and the guardrails are already decided. Do not invent new messaging. Your job is to express the decided message across many assets. 7. **Respect their real limits.** Their capacity, lead time, blackout dates, price floor, platforms they actually use, hours per week, and image tools. Never build a plan that needs a tool they do not have or hours they do not have. 8. **Never invent statistics, testimonials, results, awards, or claims.** Mark inferences `[INFERRED, please confirm]`. 9. **Respect their price floor absolutely** and follow the Master Brain's AI Operating Instructions. 10. **No em dashes anywhere in the output.** Use commas, colons, or periods. 11. **Work only the three channels in their Channel Plan.** Module 02 already decided their FOUND, BUILD and ACCELERATE channels and what each one is for. Read that document and build on it. Do not add a fourth channel, do not re-litigate the choice, and do not quietly reintroduce something they said they were dropping. 12. **Every asset must name which of their three channels it is for**, and be written natively for it. A post for a FOUND channel does a different job from a post for a BUILD channel. Something written to be discovered by a stranger is not the same as something written for a person who already follows them. 13. **Build around their stated obstacle.** Answer 5 tells you what actually stops them posting. If they said "I forget," the plan needs reminders and a single content hour. If they said "I feel awkward on camera," do not hand them a plan built on video. If they said "perfectionism," give them permission-to-be-rough instructions in the calendar itself. This single answer should visibly shape the plan. 14. **Reuse before you create.** Answer 4 lists assets they already have. Point at those explicitly in the calendar wherever they fit, so their first week is partly already done. 15. **Think before you write.** Before producing the document, work out privately: what their strongest single moment is, how many touches the calendar realistically needs to hit their number, and where their stated hours will break. Then write the plan that follows from that, not a generic template. ## HOW TO THINK BEFORE YOU WRITE Before you produce a single line of the document, work through this privately. Do not show your working, just let it shape the output. 1. **Read everything you have been given twice.** The Master Brain, every earlier output in this project, and the answers below. Most of what you need is already there. 2. **Find the three most specific, most usable details in their answers.** A real price, a real customer, a real objection, a real phrase they use. These are what stop the output sounding like it was written for anybody. 3. **Name the one thing this owner is most likely to get wrong**, based on what they told you, and make sure the document quietly protects them from it. 4. **Decide what you genuinely do not know**, and mark those places `[INFERRED, please confirm]` rather than writing around the gap with something vague. ## WHAT GOOD AND BAD LOOK LIKE Hold every line you write to this standard. - **Bad:** "Emphasise quality and craftsmanship." That is a category, not a sentence they can use. - **Good:** "Nine hours, real butter, one cake at a time." - **Bad:** "Target local customers interested in your products." That is a description of everybody. - **Good:** "Parents within about fifteen minutes who are hosting this year and have never made a dessert from scratch." - **Bad:** "Post engaging content regularly." That tells them nothing. - **Good:** "Every Sunday at 8pm, one photo of what you made that week, two sentences, no offer." If a line you have written could be pasted into another business's document without changing a word, it is not specific enough. Rewrite it. ## LENGTH AND DEPTH Do not compress. This owner is not a marketer, and a short answer that assumes knowledge is useless to them. Where you give an instruction, give the whole instruction. Where you make a recommendation, say why in one plain sentence. Where you suggest a number, say where the number came from. It is better to be thorough and clear than brief and clever. ## INPUT: YOUR EIGHT ANSWERS Your three channels are already decided. They are in the **Channel Plan** you built in Module 02, which is in this project. Use it. Do not ask for them again and do not add a fourth. 1. **Making content yourself or with help, and what the help can do:** 2. **What you have for making images:** 3. **Ad budget, if any:** 4. **Photos or videos you already have that you could reuse:** 5. **What actually stops you from posting consistently:** 6. **The day and time each week you can commit to making content:** 7. **Who could help you, even a little:** 8. **Anything that must be in the campaign:** --- ## DELIVERABLE: A POLISHED, DOWNLOADABLE PDF Deliver this as a **clean, presentable PDF the owner can download**, not a chat message, not markdown, not plain text. Design it like a campaign playbook they would proudly hand to a partner. - **Branded and modern.** Palette: deep navy `#16243D` for headings, blue `#2C5697` for accents, gold `#C8A24B` for dividers and highlights, on warm off-white `#FBF9F5`. Clean sans-serif body, large confident headings, generous whitespace. - **Cover:** "Your 90-Day Holiday Campaign" as the title, the business name, and today's date. - **Footer on every page:** "The Creative Strategist · A Branches B1 Program" with page numbers. - **Present all calendars as clean tables.** - **Each written asset in its own labeled block** so it can be copied and posted directly. - **Style every "How to do this" box distinctly**, light background, numbered steps, so instructions never blend into the plan. - This will run roughly 18 to 25 pages. That is correct, because it is now the only document they need. Do not compress to save pages. - **If the document is too long to finish in one response, do not shorten it.** Produce it in order, stop at a clean section break, say which section you stopped at, and continue in the next message. A complete book across two messages beats a thin one in a single message. **How to deliver:** generate an actual downloadable PDF. If you cannot attach a PDF in this environment, build a single self-contained, print-ready HTML document instead, styled exactly as above, and tell the owner to choose **Print, then "Save as PDF."** Either way the result must be a clean PDF, never a markdown dump. --- ## CONTENTS: sections, in this order ### 0. Your Campaign at a Glance One page, and it must be readable in thirty seconds. The business name and what it does in one line. The one number they are chasing. Their promise, word for word from the Message Platform. Their three channels. Their chosen moments with dates. Nothing else. This is the page they will actually look at again. ### 0b. What You Decided Today A short section carrying forward, in compressed form, the conclusions from each earlier module so this document stands alone: - **Your Q4 customer**, three or four lines from the Customer Report: who they are, gift buyer or self buyer, and the one trigger that moves them. - **Your channels**, from the Channel Plan: the three, what each is for, and what they are stopping. - **Your moments**, from the Moment Map: the chosen dates, and one line on why each earned its place. - **Your message**, from the Message Platform: the Big Idea, the Promise, the three proof points, and the call to action, quoted exactly, not paraphrased. Do not re-derive any of this. Carry it forward faithfully. If you find yourself writing something the earlier document did not say, stop and quote the earlier document instead. ### 1. Campaign Snapshot One page: the goal number, the audience, the Big Idea, the Promise, the moments being run, their three channels from the Channel Plan, labelled FOUND, BUILD and ACCELERATE, the one number they will track, and exactly where they read that number, their register app, their order platform, or a daily tally on paper. ### 1b. Your Three Channels, and What Each One Is Doing A short section, one paragraph per channel, saying in plain words what job that channel does in this specific plan, what they should post there and how often, and what "good" looks like for it in ninety days. Be concrete about the difference: the FOUND channel is how a stranger arrives, the BUILD channel is how somebody who already knows them decides to buy, the ACCELERATE channel is how they reach more people faster than waiting would. If they named channels they are keeping alive out of guilt, add two lines giving them explicit permission to stop, and say what they get back by stopping (hours, attention, consistency). ### 2. Your Thanksgiving Campaign, In Full This is the anchor and the owner builds it today. Include: **The offer**, stated exactly as the customer will see it, with the price or terms and the real deadline. **Three flyers.** For each one: - A name for it, so it can be filed - **The exact text that goes on the flyer**, headline, supporting line, the offer, the call to action, laid out so they know what goes big and what goes small - **An image prompt** they can paste into Claude or their image tool to generate the visual, written to match their brand - **A phone shot list** as the alternative, in case they would rather photograph something real, which for a food, product, or service business is often stronger **One video script, 30 seconds**, written for the ear and not the page. Short sentences. Natural pauses. No stage directions inside the spoken words, put any direction in a separate line labeled clearly. This gets read by their cloned voice in ElevenLabs, so it must sound like a person talking, not like copy being read. **Captions**, written natively for each of their three chosen channels. Do not write one caption and repeat it across channels. Label each one with the channel it is for and whether it is doing a FOUND job or a BUILD job. Each with three to five hashtags where the channel uses them, and a one-line note on the visual. **Two emails**, or two text messages if they have no email list: one announcement and one last-chance. Subject line, short body, clear call to action. If they have no list at all, include a two-line note on the easiest way to start collecting. **One short text message** version, under 160 characters, for the list they have or will build. ### 3. Your 90-Day Calendar A dated table from Monday, September 28 through Thursday, December 31, 2026, organized week by week. Target cadence is **three flyers and one video per week**, on the platforms they named. Every row must carry **four columns at minimum**: the **Generate by** date, the **Post on** date, the **channel** it goes to, and what the asset actually is. Generate must always land at least two days before posting. This is the single most useful thing in the document, because an asset with no deadline does not get made. Anchor the recurring work to the exact day and time they gave in answer 6. Do not schedule content creation on days they told you they are unavailable. Mark **week one as "built in class today"** so the owner can see they are already started, not already behind. Then add a short honest note: based on the hours per week they gave you, say plainly whether the full cadence fits. If it does not, give them a **Minimum Viable Week**, the smallest version that still works, one flyer and one video, and tell them to run that rather than quit. A smaller plan they sustain beats a bigger plan they abandon in week three. ### 4. The Re-Skin Guide The section that makes the next moment easy. Written as a numbered, timed process, roughly twenty minutes, for turning the finished Thanksgiving assets into the next moment on their map. Name exactly what changes, the date, the offer, the image, and exactly what stays, the Big Idea, the Promise, the proof points, the call to action. Then show one worked example: take one finished Thanksgiving flyer's text and rewrite it for the next moment on their map, side by side, so they can see how little actually changes. ### 5. How To Do This The walkthrough boxes, covering at minimum: - Making a flyer in the image tool they named in answer 2 - Recording and cloning their voice in ElevenLabs, then generating the video audio - Scheduling a week of posts for free - Making a QR code that points to their buy link - Starting an email or text list from zero, if they have none - Boosting one post, with a suggested budget and audience settings, only if they gave a budget above zero ### 6. Track Your One Number A simple printable weekly tally table, Monday through Sunday, count per day, weekly total, running total against their goal. Plus one line on where to read the number automatically if they use a register or ordering app. ### 7. If This, Then That A short decision table in plain sentences, one per row, at minimum covering: - If nothing has moved by the end of October, do this - If one post clearly outperforms the others, do this - If ads spend money and bring no orders, do this - If something works, here is how to repeat it - If you fall two weeks behind, here is what to drop first ### 8. If You Only Keep One Page A single page they could print and pin up: the promise, the one number, the three channels, and the next four dated actions. Nothing else. ### 9. This Week's Checklist The handful of things to do between today and Sunday, in order, each pointing at its How To Do This box. Keep it to six items or fewer. This is the difference between a document they read and a campaign they launch. --- ## CLOSING LINE End the PDF with exactly this: > *This is everything you built today, in one place. Follow the checklist, post on the calendar, watch your one number, and re-skin it for the next moment. You do not need any other document.* ## TONE Practical, warm, and confident, like a patient friend sitting beside them with their phone out. Never talk down, never assume knowledge. They should finish reading and think: I could launch this tonight, and I know exactly which buttons to press.