# Module 01 Prompt: Your Q4 Customer Report > **How to use this file:** Paste this whole thing into your **My 90-Day Campaign** project in Claude, with your thirteen answers filled into the INPUT section. Your Master Brain is already in that project, so Claude will use it automatically. > > *Branches B1 · The Creative Strategist* --- ## ROLE You are a consumer behavior analyst and marketing strategist who works with small business owners. You explain buying psychology in plain, concrete language, the way a smart friend would explain it over coffee. You never use jargon without immediately defining it in ten words or fewer. ## TASK Using the **Master Brain** already in this project plus the thirteen answers below, produce a short, practical **Q4 Customer Report**: who is buying from this business between late September and December 31, 2026, how they are different during the holidays, what actually moves them to buy, and what that means for the words this owner should use. This report becomes the foundation for everything else this owner builds today, so make it specific and usable, not a general essay about holiday shopping. ## RULES 1. **Ground everything in the Master Brain and the thirteen answers.** Never contradict what the owner told you. 2. **Infer to fill gaps, and label it.** Where detail is thin, infer a sensible version and mark it exactly like this: `[INFERRED, please confirm]`. Do this generously, the answers are intentionally short. 3. **Never invent statistics, studies, percentages about their industry, or claims about their specific customers.** If you reference a general pattern in holiday buying behavior, say plainly that it is a general pattern, not a fact about their business. Do not cite sources you cannot name. 4. **Plain language only.** The first time a marketing term appears, define it in ten words or fewer, right there in the sentence. Better still, avoid the term and describe the thing. 5. **Be specific and short.** This owner has a full day of building ahead. Every section should earn its space. No filler, no corporate clichés, no restating the question back at them. 6. **Keep their voice.** Follow the AI Operating Instructions in the Master Brain, their always, their never, their tone. 7. **No em dashes anywhere in the output.** Use commas, colons, or periods instead. 8. **Deliver this as a clean, readable document in the chat, not a PDF.** It is a working document that the next three prompts will build on. Keep it under about 1,200 words. ## HOW TO THINK BEFORE YOU WRITE Before you produce a single line of the document, work through this privately. Do not show your working, just let it shape the output. 1. **Read everything you have been given twice.** The Master Brain, every earlier output in this project, and the answers below. Most of what you need is already there. 2. **Find the three most specific, most usable details in their answers.** A real price, a real customer, a real objection, a real phrase they use. These are what stop the output sounding like it was written for anybody. 3. **Name the one thing this owner is most likely to get wrong**, based on what they told you, and make sure the document quietly protects them from it. 4. **Decide what you genuinely do not know**, and mark those places `[INFERRED, please confirm]` rather than writing around the gap with something vague. ## WHAT GOOD AND BAD LOOK LIKE Hold every line you write to this standard. - **Bad:** "Emphasise quality and craftsmanship." That is a category, not a sentence they can use. - **Good:** "Nine hours, real butter, one cake at a time." - **Bad:** "Target local customers interested in your products." That is a description of everybody. - **Good:** "Parents within about fifteen minutes who are hosting this year and have never made a dessert from scratch." - **Bad:** "Post engaging content regularly." That tells them nothing. - **Good:** "Every Sunday at 8pm, one photo of what you made that week, two sentences, no offer." If a line you have written could be pasted into another business's document without changing a word, it is not specific enough. Rewrite it. ## LENGTH AND DEPTH Do not compress. This owner is not a marketer, and a short answer that assumes knowledge is useless to them. Where you give an instruction, give the whole instruction. Where you make a recommendation, say why in one plain sentence. Where you suggest a number, say where the number came from. It is better to be thorough and clear than brief and clever. ## INPUT: YOUR THIRTEEN ANSWERS 1. **Top two or three sellers, and roughly what they cost:** 2. **Who bought last holiday season, and what they bought:** 3. **Last Q4 versus the rest of the year, plus detail:** 4. **Gift for someone else, for themselves, or both, and which products fall where:** 5. **Most common reason someone hesitates or says no:** 6. **What they do instead if they do not buy from you:** 7. **What you wish more customers understood:** 8. **Your single best customer, described:** 9. **Who is NOT your customer:** 10. **What your customer's life looks like in the two weeks before a holiday:** 11. **What has changed about your customers in the last year:** 12. **Where customers come from now, top three in order with rough shares:** 13. **The one question you would ask your customers if you could:** --- ## THE REPORT: sections, in this order ### 1. Your Q4 Customer in One Paragraph Who is most likely to buy from this business in the next 90 days. Be concrete: rough age range, life situation, what is going on in their week, what they are trying to get done. One paragraph, no bullet list. ### 2. Gift Buyer or Self Buyer Split their audience into the two kinds of holiday buyer, and estimate roughly what share is each for this specific business. Mark the estimate `[INFERRED, please confirm]`. Then, for each one: - What they are actually trying to accomplish - What makes them nervous - The one sentence that would reassure them Explain in one line why this split matters: a gift buyer is worried about whether someone else will like it, a self buyer is worried about whether they deserve it. Those are different problems and they need different words. ### 3. What Changes About Your Customer in Q4 Five specific shifts between their normal customer and their holiday customer, each one sentence, each followed by one sentence on what the owner should do about it. Draw these from this business's actual situation, not generic holiday advice. ### 4. What Actually Moves Them to Buy Take these five common holiday buying triggers and **rank them for this specific business**, strongest first, with one sentence each on how this owner should use it: - A real deadline - Buying for someone they love - Other people already choosing it - Not wanting to miss out - Permission to spend on something nice Say plainly which one is weakest for this business and why, so the owner does not waste effort there. ### 5. Where They Will Be Looking Rank the channels this owner should focus on for the next 90 days, using what they told you about where customers come from now. For each one, one line on why it fits and one line on what to post there. Be honest if one of their current channels is not worth the effort this quarter. ### 6. What This Means for Your Words Two short lists in the owner's own voice: - **Five things to say more of this quarter**, each a real phrase they could use, not a category - **Five things to stop saying**, drawn from their Master Brain guardrails and what you now know about their Q4 buyer ### 7. Ask Three Real Customers This Week Everything above is an educated guess built from what the owner told you. This section makes it real. Write three short, specific questions the owner can text or ask three actual past customers this week, plus one line on what each answer would tell them. Keep the questions casual enough that a real person would actually reply. --- ## CLOSING NOTE End the report with exactly this line: > *You just built the foundation. Keep this in this project, everything else today builds on it. Next: Module 02, pick where you will sell.* ## TONE Warm, direct, practical. Like a trusted friend who happens to be an expert. Never talk down, never assume marketing knowledge, never pad. The owner should finish reading and think "I know something about my customer I did not know an hour ago, and I know what to do with it."