# Build Your Master Brain,  Focused Questionnaire

**Branches B1** · Facilitated by **The Creative Strategist**

---

Your Master Brain is a single, AI-ready document about your business. Once you have it, every AI tool you use produces work that sounds like *you*,  instead of generic content. This focused questionnaire captures the essentials in about 20 questions. Answer in your own natural voice; rough, honest answers are exactly what we need. The AI fills in the polish.

*Estimated time: 20–25 minutes.*

---

## Part A,  Start With the Seed Paragraph

Fill in this quick paragraph first. It gives the AI a baseline to work from before you go deeper in the questions below.

> My name is **__________**. My business is **__________**, based in **__________**.
> We help **__________** with **__________**.
> What makes us different is **__________**.

---

## Part B,  The 20 Questions

### You & Your Brand

**1. What's your name, your role, and your business name,  and where are you based?**
*Example: "Maria Lopez, Founder,  Sweet Layers Bakery, Miami, FL."*

**2. In 2–3 sentences, what does your business do?**
Explain it as if to someone who knows nothing about your industry.

**3. What's your story,  how did you get into this, and what's the deeper "why" behind it?**
*Career pivots, defining moments, what drives you beyond money.*

**4. Describe your personality and brand in 5–7 words.**
*Example: "Warm, detail-obsessed, joyful, dependable, family-first."*

**5. What's your mission (why your business exists), and your top 3 values?**

### Your Offer

**6. List your main products or services,  one line each.**

**7. Which offering brings in the most revenue, and which are you most passionate about delivering?**

**8. Do you sell to individuals (B2C), businesses (B2B), or both?**
Briefly, what's the journey from first contact to finished sale?

### Your Customer

**9. Describe your #1 ideal customer in a few sentences.**
Who are they? What do they want most?

**10. What problem do you solve for them,  and how do they feel after working with you?**

**11. Where do your ideal customers spend their time?**
*Platforms, communities, events, associations.*

### Pricing & Goals

**12. What are your rough price ranges, and how do you decide what to charge?**

**13. What's your #1 measurable goal for the next 12 months?**
*Example: "Reach $120,000 in revenue" or "Grow to 30 orders a month."*

### Your Voice

**14. Describe your communication style in 3–5 words, and list any signature phrases or sayings you use often.**
*Example: Style,  warm, direct, encouraging. Phrase,  "Marketing is an investment, not an expense."*

**15. What should AI NEVER say or do on your behalf?**
*Words, tones, or claims that feel wrong for your brand.*

### What Makes You Different

**16. Who are your top 2–3 competitors or alternatives, and what makes you different from them?**

**17. Complete this sentence: "We are the only __________ that __________."**
*If "only" feels too strong, rephrase it however feels true.*

### Marketing & Tools

**18. Which marketing channels do you use now, and which work best for you?**

**19. What tools, software, or AI do you currently use to run your business?**

### Signature & Final

**20. Share one signature story, analogy, or saying that captures what you're about,  plus anything essential we haven't asked.**

---

*Once complete, paste your seed paragraph and answers into the **Master Brain generator prompt** to build your document.*